TikTok is introducing a updated setting that permits them to cut down on the amount of artificial intelligence-produced media appearing in their streams. This move comes as the company revealed that it currently hosts over 1 thousand million content made with AI.
Testing and Rollout
The update is undergoing trials over the following weeks before a global rollout. This shift comes amid a surge in content created by AI, driven by emerging AI video creators.
The Broader AI Trend
Recent reports that approximately a tenth of the fastest-growing video streams on a popular video site exclusively feature clips produced artificially. A large amount of this material is considered low-quality AI content, a label for substandard, bulk-generated content that is often absurd or surreal.
“We know from our community that many people like content produced via AI tools, including AI artwork to informative clips, and we want to give people the power to adjust the amount of that, based on their own likes,” said a spokesperson.
Volume and Proportions
The service shared that there are now 1.3 billion videos on its network identified as artificially created. Collectively, over 100 million pieces of content are submitted to the app every day, making AI-generated material a limited portion of its overall inventory.
Customizing Your Feed
Viewers will be able to reduce or increase the volume of artificial media they view by using the “manage topic” feature in the app and choosing “AI-generated content”. Other topics that are already be controlled under the setting include politics, fashion, beauty, and choreography.
Content Labeling and Policies
The platform’s guidelines oblige users to identify “realistic” AI-made content, and it prohibits harmful fake videos of celebrities or emergencies. Any realistic AI video that is unmarked can be removed under its community policies.
Furthermore, the platform will now apply an AI-generated tag to content produced via its own AI tools, or flagged by an collaborative effort for spotting content made by AI. This action is designed to stop users from trying to circumvent the labeling process.
AI Literacy Programs
The platform is furthermore establishing a two million dollar AI literacy fund for specialists and groups to create learning resources about using AI responsibly. This project will support charitable organizations focused on training programming and robotics.
Moderation Strategy
The platform has defended its safety measures, amid debate over plans to make redundant a large number of safety staff in Britain. It is planning to eliminate a significant number of roles in its content moderation division in its British office, with trade unions and digital protection specialists voicing alarm that people are being substituted by automated systems.
A company official explained that staff-based oversight would remain essential, but automated tools can protect employees by filtering out the most distressing content before it is viewed by staff. TikTok reported a significant reduction in shocking and graphic content reviewed by content reviewers over the previous year due to reliance on its AI tools.
“We think that it’s essential to balance humans and technology to ensure user safety,” she said. “We’ll have staff as involved in the system, but we additionally believe it’s very important to reduce exposure to unsafe media as quickly as possible, which is where a significant AI assistance is proving valuable work at speed.”
